Are supermarkets price gouging in a cost of living crisis?

Published: June 11, 2023, 3 p.m.

Australia\u2019s big supermarkets have increased profit margins throughout the pandemic, and some critics have accused them of \u2018excessive pricing\u2019. In response, Woolworths and Coles argue their promotional items show they are protecting customers from some of the price hikes \u2013 but are they actually a good deal?Senior business reporter Jonathan Barrett explores how supermarkets have increased their profit margins, and the calls to reform the sector and increase competition