WHAT THE TRUCK?!? EP278 Adapt or die

Published: March 8, 2021, 8:40 p.m.

b'On today\\u2019s episode, Dooner and The Dude are talking about ways that businesses have to adapt to rapidly changing market conditions. In an industry in which one wrong move in something as simple as packaging can send a company into the red, evolution, problem-solving and pivots are a pathway to survival. Get ahead of your competitors while they lean on the edge of extinction.\\nEvolution isn\\u2019t just about what your goods are shipped in, it\\u2019s also about how you sell, who you hire, where you source from and how you engage the market. On this show we\\u2019ll highlight some key areas of focus for \\u201821.\\nPlus, Panasonic to buy Blue Yonder for $6.5 billion; Biden expected to sign LTL driver pension relief package; February storm aftermath causes reefer capacity crunch ahead of schedule; trade groups push for vaccinations at truck stops; Optimus Prime for sale on Facebook; and more.\\nThey\\u2019re joined by special guests Jeremy Bodenhamer, co-founder and CEO, ShipHawk and author of \\u201cAdapt or Die\\u201d; Sherman Barnes II, head of sales and marketing, Trio Trucking; Jennifer Kaczmarczyk, director of operations for freight brokerage, XPO; and Frank Kenney, director of sales enablement, Cleo.\\n\\xa0\\nSubscribe to the WTT newsletter\\nApple Podcasts\\nSpotify\\nMore FreightWaves Podcasts\\nTop-30 Freight Podcasts\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'