Grace breaks down the rise of mass-marketing toy campaigns, influenced by the fandom of Star Wars. She also invites Star Wars fans and entrepreneurs Mike Rude and Aly Hancock of S+V Technologies to discuss their concept of \u201cstock-in-motion\u201d.\nWith more than 60 years of experience in logistics innovation, Dunavant is a family-owned business that has the knowledge to ensure global and domestic shipping practices are efficient and effective. Dunavant generates supply chain proficiency with outstanding, attentive, and expedient customer service. For more information, visit Dunavant.com.\nFollow Point of Sale on Apple Podcasts\nFollow Point of Sale on Spotify\nMore FreightWaves Podcasts\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices