The Power of Educating a Niche Audience EP30 Cyberly
A big theme of today\u2019s show is about education. Firstly we have a brand new 3PL Study to break down that reveals what shippers want out of their 3PL partnerships--which is a good way for companies to differentiate themselves against their competitors using educational content. Then we have two creators, Gabby Salazar who\u2019s a merchant mariner, and Cory Connors, a sustainable packaging expert, who both have amassed thousands of followers with their TikTok content by simply educating their audience on their careers.\xa0\xa0\nWatch replays of Cyberly on Freightwaves TV\nFollow Cyberly\u2019s podcast on Apple or Spotify\nConnect with Blythe via her website or on Linkedin, YouTube, and TikTok\nDownload 2022 Annual 3PL Study\nFollow Gabby on Tiktok and Instagram\nConnect with Corey on Tiktok, YouTube, and Linkedin\nVisit Cory\u2019s website and follow his podcast\nHow To Get Started with Customer Research:\nCustomer Interviews\xa0\nBuyer Personas\nSubject Matter Interviews\nAudience Research\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices