The Holistic Value for Marketing Operations EP31 Cyberly
Around this time of the year, most businesses are wondering, \u201cAm I on the right track?\u201d We\u2019re planning our budgets and wondering where to invest and where to cut back. That\u2019s where the power of marketing operations comes into play. Different from other marketing roles, the person in charge of ops can ideally be a dedicated position but if you\u2019re an entrepreneur or running a small team, it\u2019s essential to know some key foundational skills that will help you invest in marketing where it makes the most sense for you.\xa0\nAlso on the show, FreightFriend\u2019s Director of Marketing Phoebe Noce is telling us about her content marketing strategy. Plus with Facebook reportedly changing their name to focus more on the Metaverse--we dive into just what the hell that is and what it could mean for your business.\xa0\nWatch replays of Cyberly on Freightwaves TV\nFollow Cyberly\u2019s podcast on Apple or Spotify\nConnect with Blythe via her website or on Linkedin, YouTube, and TikTok\nConnect with Phoebe Noce on Linkedin\nFollow FreightFriend on Linkedin\nCheck out FreightFriend\u2019s website\nWhat if Performance Advertising is Just an Analytics Scam?\nCheck out these shows next:\xa0\nGoogle My Business Update\nHow To Conduct Audience Research with Amanda Natividad\xa0\nArtificial Intelligence in Marketing\nHow to Audit Your Website (free course)\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices