Bestselling author David Hoffeld and Kevin Hill, FreightWaves Executive Publisher, discuss how we can all use science and the human psyche to drive sales by sticking to our ethics.\nWith more than 60 years of experience in logistics innovation, Dunavant is a family-owned business that has the knowledge to ensure global and domestic shipping practices are efficient and effective. Dunavant generates supply chain proficiency with outstanding, attentive, and expedient customer service. For more information, visit Dunavant.com.\nFollow Put That Coffee Down on Apple Podcasts\nFollow Put That Coffee Down on Spotify\nMore FreightWaves Podcasts\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices