On today\u2019s episode, Kevin and guest co-host Richie Daigle, discuss what to do when prospects are making irrational decisions with David Hoffeld, author of The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal.\nPlus, listener feedback, advice, and community building!\n#sales #PutThatCoffeeDown\nApple Podcast\nSpotify\nMore FreightWaves Podcasts\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices