Put That Coffee Down EP59 Positioning and differentiation in sales
On today\u2019s episode, Kevin and guest co-host Nicole Glenn, Founder and CEO of Candor Expedite discuss how salespeople should differentiate themselves and their products to close more deals.\xa0\nWe welcome Lee Salz, the best selling author of Sales Differentiation. Lee will break down how differentiation isn\u2019t all about what you sell, but how you sell.\xa0 Plus, listener feedback, advice, and community building!\n#sales #PutThatCoffeeDown #salesforce\nApple Podcast\nSpotify\nMore FreightWaves Podcasts\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices