On today\u2019s episode, Kevin and guest co-host Blythe Brumleve discuss how to set the hook when you are reaching out to prospects and customers. Why should they speak with you?\xa0\nWe don\u2019t have a guest, so we are going to focus on how our viewers set the hook when they are out prospecting. Hopefully, we all learn some new techniques during the show.\xa0\nPlus, listener feedback, advice, and community building!\n\xa0\nWatch\nApple Podcast\nSpotify\nMore FreightWaves Podcasts\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices