Put That Coffee Down EP38 Think like a shipper
"What I told you was true, from a certain point of view. You're going to find that many of the truths we cling to depend greatly on our own point of view." - Obi Wan Kenobi\nOn today\u2019s episode, Dooner and Hill are talking all about selling from a certain point of view: that of the shipper.\nHow do you go about outlining the needs of your customers and in what ways do you position your pitch to address them?\nThey\u2019re joined by Paul Estrada, VP of Strategic Initiatives, Emerge.\nPaul spent 12 years at Niagara Bottling, a 1 million truckload shipper annually.\nHe'll help you be the shipper and understand how to speak their language so you can better address their needs and close the deal.\nPlus, listener feedback, advice, and community building!\n\xa0\nApple Podcasts\nSpotify\nStitcher\nWatch the video\nNetworking list\nWHAT THE TRUCK?!? Newsletter\nVisit FreightCasts sponsor: Convoy makes it easy to get your full truckload freight covered by high-quality carriers at competitive rates. To get an instant quote and 100% tender acceptance guarantees, click here.\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices