Kevin welcomes Dyrc McLeod from HylanderTek to discuss how your biggest competitor isn\u2019t another company, but the buyer\u2019s aversion to taking any action at all. It\u2019s all how to influence your prospects to take action. Any action at all, beats no action whatsoever.\n#sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar\nFollow the Put That Coffee Down Podcast\nOther FreightWaves Shows\nLearn more about your ad choices. Visit megaphone.fm/adchoices