Kevin drops in on Nicole Glenn at Candor Expedite\u2019s headquarters in Plano, TX this week. For Nicole, it\u2019s all about personal branding for growing her business. Kevin and Nicole discuss how to turn your cold outreach into warm inbound leads. It takes time and activity, but with the right plan and mindset it\u2019s a strategy that all high performing salespeople use.\nFollow the Put That Coffee Down Podcast\nOther FreightWaves Shows\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices