Kevin welcomes Paul-Bernard Jaroslawski, the founder of FreightCaviar and now ShipperCRM on the show to talk about the journey from memes to a new and improved CRM tool for freight brokers. It\u2019s all about the evolution of building a brand before building a product. \xa0\n#sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar\nFollow the Put That Coffee Down Podcast\nOther FreightWaves Shows\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices