Put That Coffee Down EP154 You own your marketing budget, your marketing budget doesnt own you
Kevin welcomes FreightWaves own Sr. Digital Marketing Executive, Joe Hendrix, on this episode to talk about marketing trends for 2023. They talk about what marketing costs are and what falls more into the operational budget. Plus, we all know marketing drives sales, so why is marketing the first line item cut even before a downturn hits.\nLove\u2019s Truck Care & Speedco is the nation\u2019s largest preventative maintenance network over the road. With more than 1,500 maintenance bays offering light mechanical services and DOT inspections, we\u2019ve invested in our locations and staff to get your drivers back on the road quickly and safely. Visit\xa0loves.com\xa0to learn more.\nFollow Put That Coffee Down on Apple Podcasts\nFollow Put That Coffee Down on Spotify\nMore FreightWaves Podcasts\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices