On today\u2019s episode, Kevin and guest co-host Catherine Liske, Director Of Sales & Training at PriorityOne, discuss sales training and lead generation.\xa0\nGreg Johnson, COO of Zembles, will drop by the show to talk about leads. We\u2019ll discuss how to increase your sales odds by playing the ratio game. One of the most important ratios everyone should pay attention to in freight sales is starting with qualified leads.\xa0\nPlus, listener feedback, advice, and community building!\n#sales #PutThatCoffeeDown #salesforce\nApple Podcast\nSpotify\nMore FreightWaves Podcasts\n\xa0\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices