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Most companies think about content marketing wrong. Some common misconceptions include:\xa0\n\u2013\u201cToo expensive\u201d\n\u2013\u201cI don\u2019t want to manage/invest in it\u201d\n\u2013\u201cWhat's the ROI of this one blog post? Or a podcast?\u201d\n\u2013\u201cThe barrier of entry is too difficult\u201d\xa0\nWe use these types of misconceptions to talk ourselves out of attempting a bold content marketing strategy to begin with. But what if we shifted our mindset into thinking content marketing is a cost center and instead, turned content marketing into a profit center?\nAlso in today\u2019s show:\xa0\n\u2192Disney Logistics\n\u2192Freightwaves host Thomas Wasson breaks down the labor strikes in supply chain and the most interesting tech in freight\nShow Links:\n\nConnect with Thomas Wasson on Linkedin\n\n\nFollow Thomas\u2019 show, Loaded and Rolling\n\n\nFreightwaves Top 100 Companies in Freighttech\n\nMoving the Liberty Tree\n\nCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.\nConnect with Blythe via her website or on Linkedin, YouTube, and TikTok\n\nLove\u2019s Truck Care & Speedco is the nation\u2019s largest preventative maintenance network over the road. With more than 1,500 maintenance bays offering light mechanical services and DOT inspections, Love\u2019s and Speedco are invested in getting drivers back on the road quickly and safely. Visit www.loves.com to learn more about our services.\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices