Kevin welcomes Omar Singh from Surge Transportation on the show today to discuss the challenges of implementing FreightTech. The nuts and bolts of integrations are always challenging. Another even more important challenge, that often goes overlooked, is user adoption. If your team isn\u2019t using the new tools, then all of the time and resources you\u2019ve invested is all for nought. Your new FreightTech just sits in the corner developing dust.\xa0\nPlus, listener feedback, advice, and community building!\n#sales #PutThatCoffeeDown\nFollow Put That Coffee Down on Apple Podcasts\nFollow Put That Coffee Down on Spotify\nMore FreightWaves Podcasts\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices