In today\u2019s episode, we\u2019re focusing on content and how it\u2019s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on this evolution is none other than Tim Dooner, host and producer of WHAT THE TRUCK?!?\nShow Links:\n\nConnect with Tim Dooner on Twitter, Linkedin, and Tiktok.\n\nRegister for Freightwaves F3 Conference\n\nRegister for TMSA\u2019s tour of JAXPORT\n\nCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Follow the podcast on Spotify and Apple while catching the video replays of all 60+ episodes on FreightWaves TV.\nConnect with Blythe via her website or on Linkedin, YouTube, and TikTok\n\nThe Love\u2019s retread warranty is simple: We cover the retread and casing for the full life of the retread. With over 430 locations, Love\u2019s Truck Care and Speedco network is committed to providing a tire program to meet your needs. Visit\xa0loves.com\xa0to learn more about our retread warranty.\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices