Global Trade Tech Keynote: Gene Seroka, executive director, Port of LA
With his workplace, the Port of Los Angeles, providing the backdrop, Gene Seroka kicked off American Shipper\u2019s Global Trade Tech summit Wednesday by calling for \u201cbold steps in the digital transformation of the maritime industry.\u201d\n\u201cToday\u2019s challenges have introduced widespread uncertainty, created erratic trade flow and further spotlighted the need to reassess strategies. Indeed we are in the midst of challenging times. This pandemic has wreaked havoc on economies around the globe,\u201d said Seroka, executive director of the largest container port in the Western Hemisphere.\xa0\xa0\n\u201cWe all must do whatever we can to fight it,\u201d he said. \u201cOne way is to assure much-needed supplies are reaching the people that need them most. In March I was appointed by Los Angeles Mayor Eric Garcetti to be the city\u2019s chief logistics officer concurrent with my duties here at the port. We quickly went to work, established Logistics Victory Los Angeles \u2014 or LOV LA \u2014 to marshal our city\u2019s logistics and purchasing capabilities in an all-out effort to speed personal protective equipment to our medical and other front-line workers.\xa0\n\xa0\nApple Podcast\nSpotify\nMore FreightWaves Podcasts\nWatch\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices