Global Marketing Strategy with Odyssey Logistics EP61 Cyberly
Most logistics companies are blessed to have one person in charge of marketing. But at Odyssey Logistics, their marketing department is not only thriving--but growing. That's why we're excited to have Eileen Curran, Odyssey's VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving strategies in order to increase brand awareness around the company's global initiatives. Whether you're a one-person marketing team or on a growing team like Eileen, there are lessons to be learned at every stage of the journey that can hopefully be applied to your own strategy.\n\nConnect with Eileen Curran on Linkedin\n\n\nFollow Oddysey Logistics on Linkedin and check out their website\n\n\nCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.\nConnect with Blythe via her website or on Linkedin, YouTube, and TikTok\n\nThe Munayyer Group is a leading recruiting firm specializing in the logistics and technology fields. Whether you're looking for a new job in the industry or you're looking to hire top-tier talent, The Munayyer Group has the network strength to meet your needs. Learn more at munayyergroup.com\nWith fully furnished state-of-the-art repair trucks and a full array of roadside tools, you\xa0 can expect the safest, fastest, and most painless response for your fleet from Love's Truck Care & Speedco. To learn more about our roadside assistance, please visit www.loves.com\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices