FreightWaves Presents EP07 How brokers can use sales and marketing to get to 2024 and win
Prognosticators say that any real recovery in the freight industry won\u2019t happen until first or second quarter of 2024.\xa0That said, how do brokers survive in a time like this when it means one\u2019s livelihood to sell consistently in a down economic time?\xa0How does marketing feed into this and how are the two married?\xa0And if a brokerage makes it to 2024, how can they then capitalize on the new economy and gain greater market share?\xa0Joining us are Digital Dispatch\u2019s Founder Blythe Brumleve and Kevin Hill, Owner of Brush Pass Research and host of Put That Coffee Down podcast on FreightWaves TV.\nFollow the FreightWaves Presents Podcast\nOther FreightWaves Shows\nLearn more about your ad choices. Visit megaphone.fm/adchoices