Managing carrier quality and compliance requires a balance of software and personal relationships, logistics experts said during a fireside chat that took place during \xa0FreightWaves\u2019 3PL Summit on Tuesday, July 21.\n\u201cAt the end of day no matter how sexy or trendy the tech is, we\u2019re providing transportation as a service,\u201d said Lorin Seeks, director of quality and compliance for Convoy, the Seattle-based digital fright network. \xa0\n\u201cOur \xa0customers want to know that the network of trucks they are accessing are going to perform well and when Joe or Sue shows up at the dock, that the driver is going to be safe.\u201d\nSeeks spoke with Alicia Ruiz, vice president of compliance and legal affairs for Johanson Transportation Service, a third-party logistics provider (3PL) headquartered in Fresno, California.\nThe conversation between a tech-driven digital intermediary and a family-owned logistics company showcased the dualism at play in today\u2019s trucking marketplace, as the industry must rely on two very different methods \u2013 personal relationships and cutting-edge digital solutions \u2013 to manage an increasingly complicated risk management environment.\n\xa0\nFreightWaves virtual events\nWatch\nApple Podcasts\nSpotify\nMore FreightWaves Podcasts\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices