Fireside Chat: Building and Measuring Analyst Relationships
In this chat, Will Haraway, co-founder and chief content officer at LeadCoverage, explains the importance of building relationships with analysts to leverage the reach of industry research groups like Gartner, Sparks and others. He also describes how to measure the success of those relationships over time. He is joined by FreightWaves Staff Writer Grace Sharkey in this fireside chat.\nFollow FreightWaves Podcasts\nJoin the Sales & Marketing Summit 2023\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices