Cassandra Gaines and Kevin Nolan discuss how accessibility and accountability is the foundation of a sales organization. They also dive into the importance of costumes and incentivizing sales teams to keep the energy up.\xa0\nFollow FreightWaves on Apple Podcasts\nFollow FreightWaves on Spotify\nMore FreightWaves Podcasts\nJoin the Sales & Marketing Summit\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices