Cyberly EP19 Come to the Marketing Dark Side
A wise little green puppet once said, \u201cthe fear of loss is a path to the dark side.\u201d But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural?\nThat\u2019s our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy. Whether it\u2019s through screenshots, text messages, or a Slack channel--your audience is sharing content through what\u2019s called the Marketing Dark Funnel.\xa0\nBrumleve welcomes Amanda Natividad, Marketing Architect at SparkToro and contributor of Adweek, and they talk about how audience research can inform your overall marketing strategy, and what B2B marketers can learn from B2C.\nSo why do marketers obsess over metrics that are shown in an attribution report instead of relying on conversations and gut instincts?\xa0\n\nFollow Cyberly\u2019s podcast on Apple or Spotify\n\n\nConnect with Blythe on Linkedin, YouTube, and TikTok\n\n\nFollow Amanda Natividad on Twitter\n\n\nCheck out SparkToro\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices