Cyberly EP14 Marketing Data That CEOs Wont Hate
We\u2019ve all been there--we\u2019ve generated a report from a martech tool that makes us look GOOD by showing how many likes and comments the latest Instagram or Linkedin post got. And for a while, the novelty did matter. But as marketing has evolved and buying habits have changed, our education of what modern marketing is should evolve with it.\xa0\nThat\u2019s our main topic for this week\u2019s episode of Cyberly of creating a marketing report that CEO\u2019s won\u2019t\xa0 hate--but it\u2019s the work you put in before generating the report that will drive the success or failure of that insight.\xa0Also on today\u2019s show we got Danny Goff from DriverReach helping us to understand the tools we need in our arsenal to combat the recruiting and retention part of the driver shortage.\xa0\nFinally we got Anthony Vitiello from PCS Software breaking down how to use AI to help manage all of the data within a TMS platform to make it actionable along with hosting one of the industry\u2019s first in-person conferences post lockdown world.\xa0\n\nFollow Cyberly on Apple\n\nFollow Cyberly on Spotify\n\nConnect with Blythe on Linkedin\xa0\n\nConnect with Danny Goff on Linkedin\n\nCheck out Driver Reach and their show, Taking the Hire Road\n\nConnect with Anthony Vitiello on Linkedin\n\nCheck out and register for the Ignite Conference\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices