Cyberly EP03 Making Your Customer the Super Hero
b'Katelyn Bourgoin once said, \\u201cDon\\u2019t sell me a new bed. Sell me a good night\\u2019s sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.\\u201d\\xa0 She\\u2019s on the show to today to talk about how she gets to where her customers *want* to become in life by conducting customer-centric interviews.\\xa0\\nUsing her insight plus some truth behind some common digital media metrics like \\u201cwhat counts as a video view\\u201d can help you as you refine that on-going marketing strategy.\\nApple Podcast\\nSpotify\\nMore FreightWaves Podcasts\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'