JONAH SACHS-Winning the Story Wars (2012)-As timely as ever
Too often today facts and reality are less important than which narrative you embrace or which stories you believe. My December 2012 conversation with JONAH SACHS, Co-Founder of Free Range - the folks behind The Story of Stuff - and author of UNSAFE THINKING and WINNING THE STORY WARS, offers you a better understanding of how this works and how to use it to your advantage.