In today's podcast episode, I talk with Paul Flowers of Circa 46 about how advertisers don't understand the over-50 market. There were some interesting insights that came up. Here are some of the key points to check out\n\n 1. Why people over 50 are the most valuable generation in marketing history.\xa0\n2. The two kinds of ageism. \n3. How advertising companies not targeting seniors is a missed opportunity.\xa0\nIf you are interested in winning the senior market go to https://www.slingshot.com/circa46 \nConnect with Paul Flowers to find out more on LinkedIn https://www.linkedin.com/in/paul-flowers-1597777/\nIf you'd like to know the secret to ageing positively here's the link to the download https://www.rebeccaronane.com/the-secret-to-ageing-positively/\nand the 7 top tips to move forward after 50 click here https://bit.ly/FAFtips\nBe sure to visit my website https://www.rebeccaronane.com/ and check out my program 30 Days to Kick-start Your Life After 50