Why Storytelling Makes For Better Sales With John Livesay
Did you know that when you’re doing a sales pitch, people don't remember anything you said ten minutes after you walk out? If that’s the case, how do you make yourself more magnetic and memorable? John Livesay, aka The Pitch Whisperer, shares interesting insights about how storytelling can pave the way to having better sales. John is a sales keynote speaker whose specialty is showing sales teams how to become irresistible to their ideal clients. Part of John’s message is saying that even those who don’t consider themselves a salesperson sells themselves all of the time. In this episode, he discusses why he uses the alliteration of a ladder that he used in his book, Better Selling Through Storytelling. He says that anyone who wants to sell needs to sell themselves first before attempting to sell their company or product. If you want to hear more of John’s wisdom, he is also the host of The Successful Pitch podcast.
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