Techs Role in Campaigns

Published: April 19, 2016, 2:40 p.m.

What comes to mind when you think of political campaign strategies? Stump speeches? Collecting endorsements? Putting out TV commercials slamming opponents?\xa0Regardless, what probably doesn\u2019t come to mind is big data.

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In today\u2019s social media-driven world, we\u2019re putting a lot of information about ourselves on the internet. And increasingly, campaigns are taking advantage of all that information in some surprising ways.

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Fordham Conversations Host Katie Meyer talks with NPR Political Reporter Scott Detrow, who\u2019s been covering the campaign tech beat for months. Scott\u2019s also a Fordham alum, and a former WFUV reporter