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Today I\\u2019m speaking to Franco Fubini, founder and owner of fresh produce purveyor Natoora.

Franco founded Natoora 16 years ago with a mission to revolutionise the food system. Natoora has always stood for sourcing and supplying food in a sustainable way. They source radically seasonal produce with a focus on flavour that\\u2019s been farmed in a way that works with nature, their supply chains are transparent, and farmers and producers are celebrated.

Franco has been on the podcast before (you can take a listen to episode 22 if you haven\\u2019t heard it) where he shares the whole Natoora story, talks about their mission, and answers some big questions on our food system.\\xa0

In light of this pandemic, I wanted to speak to Franco again about the impacts it\\u2019s having on our food system, and what opportunities he\\u2019s seeing for positive lasting change.

Natoora has a pretty remarkable story of how they\\u2019ve adapted their business model, and miraculously increased their supply of food during this time - pivoting from supplying to restaurants which was 60% of their business, directly to people\\u2019s homes.\\xa0

We chat about this shift the company has made, what trends they\\u2019re seeing, and then more broadly about what this crisis could mean for our food system, how it\\u2019s impacting farmers and consumers, and what we hope may emerge from it.