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What are the guiding principles you use in your investing activity? We all think about returns, but do you consider other data points as well? Ok, some of you right now are asking, “what other data points?” If you are looking at a property to buy and hold and you are only looking at cash flow or only looking at capitalization rate, or only looking at net income, you are not looking far enough. Even if you are considering all three of those, and they ARE separate numbers btw, there is much more to consider. You need to think about the area, the past trends, the future projections, infrastructure, employment opportunities, and much more.

So you need data. If you listen to the show much you know that our analysis is data driven. And we look behind the data for assumptions, theoretical models, and the methods used to combine data to reach conclusions. I realize that not all of you listening to this show can be that much of a nerd. It’s ok. We get our hands a little nerdy around here sometimes so we can help you make the best decision possible. That means we have sources for our data. One of our favorites is Attom Data Solutions. Coming up in a few minutes I have Daren Blomquist, Executive VP for Attom Data and we are going to bless your life with a little data talk.