Real World Tools and Techniques to Generate Breakthrough Advertising Campaigns
b'Bryan Mattimore, Cofounder and Chief Idea Guy of the Growth Engine Innovation Agency talks about how to use different, \\u201creal-world\\u201d group ideation tools and techniques to generate breakthrough advertising campaigns, PR and promotional ideas. marketing and promotion programs. As an innovation agency, we often facilitate joint ideation sessions with our clients\\u2019 agencies (advertising, digital, PR, promotion, ethnic, etc.) to generate \\u201cthe big idea\\u201d and make sure all the agencies are on the same page working on the one big idea that can cut through today\\u2019s communication clutter.'