The Role of Advisors in Consumer Education

Published: July 2, 2008, 4:51 p.m.

b'Financial DNA was originally built based on our passion to see the consumer receive education to become more financially empowered and in our view this starts with greater self-understanding. Consumer financial education does not start with understanding the technical aspects of alpha and beta and what a stock or bond is, or hedge funds.\\n\\nSo, we believe that financial advisors must play a greater role in consumer financial education starting with client behavior.'