Ep. 472: How Beauty Brands Maximize Social Selling, with Julian Reis of SuperOrdinary
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Whether you\\u2019re a beauty enthusiast looking for the next great product or you work in the beauty industry, this interview with Julian Reis, CEO & founder of SuperOrdinary, is a must-listen. He talks about the future of beauty shopping and explains how his company connects brands (think: Olaplex, N\\xe9cessaire, Ouai, Farmacy, Milk Makeup) with influencers and KOLs (Key Opinion Leaders) in China who sell millions of products via livestreaming platforms such as XiaoHongShu, Douyin, Kuaishou, and Taobao Live. Plus, we talk about the trusted relationship people have with their favorite influencers; why the creator economy is changing; and how his company\\u2019s new tool, GalaGala, is democratizing social selling so anyone\\u2014not just influencers\\u2014can make money if their friends or followers purchase a beauty product they recommend.
- Sponsor links & discount codes: shopmy.us/collections/31511
- Episode recaps with links: fatmascara.com/blog
- Products mentioned on Ep. 472: shopmy.us/collections/110272
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