S6 Ep. 7 James Norman: Black Operator Ventures

Published: Nov. 1, 2022, 8 a.m.

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Today on Fast Frontiers host Tim Schigel speaks with James Norman, a general partner at Black Operator Ventures, a venture fund that specifically empowers the entrepreneurship of people of color. James takes listeners on a deep dive of his growth and trajectory from Hollywood to venture capital, lessons learned in leadership, and how important networking and nurturing relationships are to customer acquisition.


Key Takeaways:

  • [00:09 - 00:58] Intro to James Norman and his venture projects
  • [01:00 - 02:57] James' early life in Michigan and entrepreneurship inklings as a child
  • [02:58 - 04:25] Building speaker systems for car audio
  • [04:25 - 05:18] Transitioning from speaker systems to whole cars
  • [05:18 - 07:58] Lessons learned doing private planning at Mitsubishi in LA
  • [08:03 - 10:12] James' first tech company, Ubi, and lessons in leading
  • [10:12 - 11:42] Growing his network and how NewME helped make connections
  • [11:44 - 12:52] Heavy on product, heavy on execution
  • [12:52 - 13:58] The stories we tell
  • [14:04 - 15:42] How James realized his strength in building video platforms
  • [15:44 - 18:09] Why diverse development teams are necessary, and navigating abrasive cultures as a person of color
  • [18:10 - 20:55] The path to capital and realizations about next steps
  • [20:55 - 23:12] Acquiring data and monetizing it with GroupFix and Pilotly
  • [23:12 - 24:32] Working with Joe to build GroupFix and Pilotly
  • [24:32 - 26:36] How Black Ops Ventures came about
  • [26:36 - 28:13] Communicating better, and learning from icons like Steve Jobs and Elon Musk
  • [28:14 - 28:57] Bias from investors and developing empathy
  • [28:58 - 30:23] A golden opportunity to build a better resource for black founders
  • [30:24 - 32:01] The Four Challenges for Venture Capital to Invest in Black Founders
  • [32:01 - 34:01] Starting right now, and getting involved
  • [34:04 - 35:06] Builders and leaders
  • [35:06 - 36:42] Building relationships and holding yourself accountable to your identity as a leader
  • [36:44 - 38:57] Customer acquisition and nurturing the relationship, and confidence in outcomes


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