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Today we're talking with Alex Frommeyer, co-founder and CEO at Beam Dental in Columbus, Ohio. Beam Dental was founded in 2012 by three engineers at University of Louisville, who saw the opportunity to modernize the dental insurance industry by using technology. The first product was the Beam Brush, which was one of the earliest examples of the Internet of Things in healthcare. We had a great conversation about the power of OKRs, Objectives and Key Results. The important thing about OKRs is clearly stating your goals and intentions, and making sure it relates to every single person in your organization so that you can articulate and re-emphasize, and re-state, and reminding everyone, at all times, what they're doing and why they're doing it. If you want a high performance team, you need to master the art of OKRs.