027 Johnny Coca - The Creative Director Turning Mulberry Around
The fashion industry is buzzing about the Spanish designer Johnny Coca. Everyone wants to know how, in just three years, he has turned the Mulberry brand around. A big part of his success comes thanks to his innovative business strategy, his inventive and exuberant collections and some seriously covetable bags and accessories. Mulberry made the right call when they hired Johnny. And I am guessing that decision was pretty much a no brainer for the brand, considering that Johnny spent years working alongside Phoebe Philo at Celine. He was head of the design studio when it came out with the brand’s iconic Trapeze bag. And before that he was coming up with winning accessories for Marc Jacobs at Louis Vuitton. The man just knows how to make great accessories! And now is turning those design skills towards womenswear collections, all of which so far have garnered warm reviews from top fashion critics. It was a real treat getting to know Johnny during our conversation. By the end of this interview I was bowled over both by his warm and open nature and his bold clear vision for the future of the Mulberry brand.