In any given year, 12% to 14% of the adult population in the US will visit their physician for back pain. In the UK muscosceletal conditions (MSK) affect 1 in 4 of the adult population. MSK are very expensive to treat, as patients require medical imagining, medications, sometimes surgery and physical therapy, explains Mark Liber, VP of Business Development at Kaia Health - a digital therapeutics company offering a solution for mitigating musculoskeletal diseases such as chronic back pain. Kaia Health works by offering the user an AI-supported motion sensor guided exercises, which means that an individual not only tries to follow the video instructions but can get feedback if he is executing the positions correctly or not. The app is additionally supported by an actual coach the user can connect with. Recap of the show: www.facesofdigitalhealth.com/blog/s077-dtx-series-45-want-to-get-rid-of-back-pain-mark-liber-kaia-health Kaia Health: https://www.kaiahealth.com/