Brands and the Business of Relationships with Bill Fleming
Bill Fleming stops by to chat with Adam about branding, marketing and design. Bill is a Boston-based Independent Brand & Marketing Strategist, and Business Consultant for Designers.
On this episode we talk about what brands are, how the cultural work of branding has changed in recent decades with the advent of new and easier to use technologies, and how we can think about brands as conversations - not just between businesses and customers but also between businesses.
Ideas and Articles we reference
https://www.commarts.com/columns/the-sensitive-anthropology-of-branding
https://raleighgreeninc.com/blog/2011/07/31/an-anthropologists-approach-to-branding/
https://lippincott.com/insight/b2b-brands-in-the-human-era/
This episode is brought to you in part by This Anthro Life, a sister podcast hosted by Adam Gamwell. Life is complicated, but we love simple answers. AI and robotics are changing the nature of work. Emojis change the way we write. Fossil Fuels were once the engine of progress, now we're in a race to change how we power the planet. We're constantly trying to save ourselves...from ourselves. This Anthro Life brings you smart conversations with humanity’s top makers and minds to make sense of it all. We dig into truth and hope in our creative potential through design, culture, and technology. Change your perspective.
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