Jena Covello, the founder of my favorite brand, Agent Nateur

Published: Oct. 25, 2023, 7 a.m.

Jena Covello is a natural entrepreneur. The former FIT and Parsons student was a waitress, stylist, and founder of a children's brand. As part of managing her horrible endometriosis pain, Jen cut aluminum from her skin care - forcing her to make her own natural deodorant that was free of harsh chemicals but worked. And BOOM - Agent Nateur was born. I love Jena, I love her hustle and I just love this story. Enjoy!


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