Ben Goodwin's Olipop: Healthy Soda Starts To Sizzle In Stores
b'On this episode, Liz sits down with\\xa0Ben Goodwin, CEO, Formulator, and Co-Founder at Olipop, a beverage company that slips healthy ingredients like prebiotics and plant fibers into soda products, to help promote digestion and still taste refreshingly sweet.\\xa0\\nBen shares how he turned traumatic childhood experiences and body image struggles into fuel in the entrepreneurial field and developed an innovative approach to avoid the sugar and artificial ingredients found in brand-name sodas. Later, Ben talks about the evolution of Olipop\\u2019s nutritional strategy, brand investments from A-list celebrities like Gwyneth Paltrow, and his biggest piece of advice for anyone wishing to start their own company.\\xa0\\nFollow Liz on Twitter: @LizClaman\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'