The customer likeability factor

Published: Nov. 20, 2006, 6:19 p.m.

b'Knowing what business to start is a huge question for many aspiring entrepreneurs.\\xa0 Aside from examining your own passions and interests, you can gain great insight into this question by thinking about your ideal customer in the following dimensions: Who would I genuinely like to work with?\\xa0 What characteristics do they share?What impact would my product or service have on their life?\\xa0 How does it feel to know I am having a positive impact? How would I feel talking about my business with these customers?\\xa0 See how the "customer likeability factor" impacts your decisions about what business to start.\\xa0 Please share your thoughts on the blog!\\xa0 www.escapefromcubiclenation.com'