Learn how to build your personal brand
b"I will never forget reading Tom Peter's article The Brand Called You in Fast Company Magazine in August 1997.\\xa0 Growth in Silicon Valley was sizzling hot, and the fresh perspective on personal marketing was totally new and exciting. 25-year old Dan Schwabel felt the same thing when he read the article, although it was many years later, when he stumbled upon it on the internet.\\xa0 According to Dan, it summed up what he had been doing in his own education and career since Junior High.\\xa0 So he made the decision to become the personal branding expert for the new generation. Today, Dan releases his first book on the topic, called Me 2.0:\\xa0 Build a Powerful Brand to Achieve Career Success. I interviewed him in a 23-minute podcast where we discuss: How to build your own personal brandCan you still build a strong personal brand if you are no longer a young whipper-snapper?How to maintain focus on brand building in a busy life How to start small and grow your visibility in national and global markets We can all learn from Dan's focus, drive and determination.\\xa0 He is, like my other young mentors Ramit Sethi, Ben Casnocha and Shama Hyder, showing that experience is not the only thing that builds a great brand. Enjoy the interview and grab the book!"