Great advice for aspiring authors: Interview with 100 Business Books of All Time author Todd Sattersten
b'My love of books goes back to when I was about three years old. As soon as I could form the sentence "I want to go to the library," my Mom or Dad would take me every week to get a new stack of books.\\xa0 I remember the smell as I entered the San Anselmo library and strolled through the aisles.\\xa0 My senses tingled as I saw new stories, and I would have to negotiate with my Mom and Dad about how many I could carry home in a given week. This love stayed with me my entire life.\\xa0 Picture books turned into Miss Piggle-Wiggle, then the Chronicles of Narnia, then books about world mythology, then school books, then a phase of intellectual books to convince myself that I was smart like The Archeology of Knowledge by Michel Foucault. About fifteen years ago, I fell in love with business books and have never looked back.\\xa0 I never tire of reading new ideas and insights for how to start and run a business. But the volume is overwhelming. Todd Sattersten, President of 800CEORead, co-authored a book with Jack Covert called The 100 Best Business Books of All Time. I jumped on the chance to talk with him about the book, since I was really fascinated to understand the process by which they selected the very best business books. As an author, I was excited to learn the criteria they developed to select one hundred books from the hundreds of thousands in the business category. The criteria were: Accessibility: Is the book understandable, easy to read, engaging?Applicability: Does it apply to today\'s business environment?Quality of Idea: Would we do this in our own business? Favorite quotes from the podcast: "I am amazed at how often authors overestimate their ability to be writers." "The best books offer a promise to readers: This is what you are going to get out of the book." Listen and learn! And buy the book here.\\xa0 This one\'s a keeper!'