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From the archive: This episode was originally recorded and published in (year). Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL\'s in these archive episodes are still relevant.

Paul Daly is the founder and CEO of Congruent and host of the Clarity Compressed podcast. After the acquisition of his first business he is focused on empowering others to connect with their audience through his brand-first approach.

Top 3 Value Bombs:

1. Brand is a feeling, and that feeling is the reflection of your viewers values back at them.

2. Brand building does detract from sales, and that is why you need to have the vision for what your brand should and could be.

3. Brand is gravity. Realize that the strength of your brand will attract the right things to you.

A workshop that teaches you how to define and deploy brand in the real world! Get 50% off with code EOF! - Brand Is Gravity

Sponsors:

HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.

Speakeasy: An app that allows you to organize your own live talk show! Visit GetSpeakEasy.com to download the app and start interacting with your audience LIVE!