10/1/12 Terri L. Sjodin is the principal and founder of Sjodin Communications, a public speaking, sales training, and consulting firm. She is also author of ''Small Message. Big Impact'' which is a book about the best practices for building a message that has a big impact, including the step-by-step process to build that message. She discusses the 3 things you need to know to be ready for that unexpected moment when that big question is posed to you.