6/25/12 Kelley McDonald is author of the book, How to Market to People Not Like You #7 on the list of bestselling business books for 2011. A good book for small business owners or aspiring business owners. She focuses on the 7 steps in her book that will help you develop your marketing plan aimed at people not like you. She has been featured on CNBC, on CNNMoney, in Forbes, BusinessWeek, and Fast Company.