The role of programmatic advertising in publisher growth
Colm Dolan, the Co-founder and CEO of Publift, a programmatic advertising technology company joins Enterprise Radio.
Listen to host Eric Dye & guest Colm Dolan discuss the following:
* How does programmatic advertising differ for publishers vs. brands? * How did you identify the need to help publishers in programmatic advertisers?* What do Publift's potential and existing customers identify their pain points to be?* How do publishers adapt with the end of third party cookies?* What’s the biggest industry-wide challenge you’d like to see tackled? * What should larger publishers do to better manage their sales?
Colm Dolan is the Co-founder and CEO of Publift, a programmatic advertising technology company. A former Google exec, with over 10 years of ad tech experience, helps take care of publishers advertising revenue so they can focus on what really matters – creating and delivering high-quality content.
Website: https://publift.com
Social Media Links: Facebook: facebook.com/publiftmedia Twitter: twitter.com/publiftmedia Instagram: instagram.com/publiftmedia Linkedin: linkedin.com/company/publift
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